Privacy-first analytics insights, tutorials, and tool reviews.
Imagine if your visitors could tell you “please don’t track me” automatically, before they even arrive — no cookie banner,…
Most conversations about privacy-friendly analytics focus on what you collect. But there’s a second question that’s just as important and…
You’ve done the hard part. You switched to a privacy-friendly analytics tool, turned off cookies, and trimmed the data you…
Here’s a question I get asked more than almost any other: “If my analytics tool doesn’t use cookies, what’s it…
The EU Digital Omnibus is the biggest shake-up to European cookie rules since GDPR landed in 2018. Proposed in November…
If you’re still relying on third-party cookies for attribution, I have some uncomfortable news: that ship has sailed. Chrome finally…
If you’re switching from Google Analytics to a privacy-first tool, the single best thing you can do is run analytics…
Where your analytics data lives matters more than most site owners realize. It’s not just a technical decision — it…
If you’ve spent more than five minutes reading about GDPR, you’ve probably encountered this question: do I need a cookie…
If you’ve been following the analytics world lately, you’ve probably noticed a shift. It’s no longer enough to simply collect…