Privacy-first analytics insights, tutorials, and tool reviews.
The EU Digital Omnibus is the biggest shake-up to European cookie rules since GDPR landed in 2018. Proposed in November…
If you’re still relying on third-party cookies for attribution, I have some uncomfortable news: that ship has sailed. Chrome finally…
If you’re switching from Google Analytics to a privacy-first tool, the single best thing you can do is run analytics…
Where your analytics data lives matters more than most site owners realize. It’s not just a technical decision — it…
If you’ve spent more than five minutes reading about GDPR, you’ve probably encountered this question: do I need a cookie…
If you’ve been following the analytics world lately, you’ve probably noticed a shift. It’s no longer enough to simply collect…
You installed GA4, configured a few events, maybe even set up a conversion or two — and assumed you were…
If you’re running a WordPress site in 2026, you’ve probably noticed the conversation around web analytics has shifted dramatically. GDPR…
I’ve been consulting on analytics setups since before GDPR took effect in May 2018, and if there’s one thing I…
Last updated: February 2026 Google Analytics still powers over 55% of all websites — roughly 38 million sites worldwide. But…