# whats-your.name — Data Without the Drama

> Privacy-first web analytics: GDPR/consent, cookieless attribution, Plausible/Fathom/
> Matomo reviews, and migration guides off Google Analytics. By Lauren Mitchell.

## Analytics
- [Analytics](https://whats-your.name/category/analytics/)
## Privacy & Compliance
- [Privacy & Compliance](https://whats-your.name/category/privacy-compliance/)
## Tool Reviews
- [Tool Reviews](https://whats-your.name/category/tool-reviews/)
## Tutorials
- [Tutorials](https://whats-your.name/category/tutorials/)

## Articles

- [Global Privacy Control and Do Not Track: Browser Opt-Out Signals](https://whats-your.name/global-privacy-control-and-do-not-track-browser-opt-out-signals/)
- [Where Is Your Analytics Data Stored? Data Residency Explained](https://whats-your.name/where-is-your-analytics-data-stored-data-residency-explained/)
- [Data Processing Agreements for Analytics Tools, Explained](https://whats-your.name/data-processing-agreements-for-analytics-tools-explained/)
- [IP Address Anonymization in Web Analytics: How It Works](https://whats-your.name/ip-address-anonymization-in-web-analytics-how-it-works/)
- [EU Digital Omnibus Explained: Will Cookie Banners Disappear?](https://whats-your.name/eu-digital-omnibus/)
- [Cookieless Attribution Models Compared: What Works in 2026](https://whats-your.name/cookieless-attribution-models/)
- [How to Run Analytics in Parallel During Migration](https://whats-your.name/run-analytics-in-parallel/)
- [Self-Hosted vs Cloud Analytics: Privacy, Cost, and Control Compared](https://whats-your.name/self-hosted-vs-cloud-analytics/)
- [Does Your Analytics Setup Need Cookie Consent? A Decision Flowchart](https://whats-your.name/analytics-cookie-consent/)
- [What Are Privacy-Enhancing Technologies (PETs)?](https://whats-your.name/privacy-enhancing-technologies/)
- [How to Audit Your GA4 Setup for Privacy Risks](https://whats-your.name/audit-ga4-privacy/)
- [Best Privacy-First Analytics for WordPress in 2026](https://whats-your.name/privacy-analytics-wordpress/)
- [GDPR and Web Analytics: What You Actually Need to Do](https://whats-your.name/gdpr-web-analytics/)
- [Migrating from Google Analytics: The Step-by-Step Privacy-First Playbook](https://whats-your.name/migrate-from-google-analytics/)
- [The Future of Web Analytics: AI, Privacy Tech, and the Post-Cookie Stack](https://whats-your.name/future-of-web-analytics/)
- [The Complete Guide to Privacy-Compliant Web Analytics in 2026](https://whats-your.name/privacy-compliant-analytics-guide/)
- [Google Analytics Alternatives: The Privacy-First Buyer’s Guide (2026)](https://whats-your.name/google-analytics-alternatives/)
- [How to Set Up Plausible Analytics in 10 Minutes](https://whats-your.name/how-to-set-up-plausible-analytics-in-10-minutes/)
- [Plausible vs Fathom vs Matomo: Which Privacy-Friendly Analytics Should You Choose?](https://whats-your.name/plausible-vs-fathom-vs-matomo/)